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Product Discovery
Product Discovery covers the research activities carried out before building a feature, to check that it is desirable for users, viable for the business and technically feasible.
Why it matters
Without discovery, product teams build based on intuition or isolated requests, with a high risk of shipping features that go unused.
Concrete example
Before writing any code, a product team runs ten user interviews to validate that an identified need is genuinely a priority.
Related notions
User researchHypothesis validationProduct prioritization
Related terms
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