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North Star Metric
The North Star Metric is the single indicator that best captures the value a product delivers to its users, used as a shared compass to prioritize product decisions.
Why it matters
It prevents each team from optimizing a local metric (logins, clicks) with no direct link to the actual value perceived by users.
Concrete example
A SaaS company chooses "number of completed diagnostics per organization" as its North Star Metric rather than raw login counts.
Related notions
Value metricTeam alignmentPrioritization
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