Artificial Intelligence Back to glossary
Generative AI
Generative AI refers to systems capable of producing original content (text, images, code, audio) rather than merely classifying or predicting existing data.
Why it matters
It is transforming entire business functions (writing, support, development) but introduces new risks: intellectual property, content accuracy, dependency on external providers.
Concrete example
A marketing team uses generative AI to produce first drafts of blog articles, which are then reviewed and validated by a human.
Related notions
LLMSynthetic contentAI assistant
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