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Technology Watch
Technology watch is the organized, continuous monitoring of technology developments, market trends and competitor initiatives, to anticipate opportunities and threats rather than discover them too late.
Why it matters
Without structured monitoring, a company often discovers a technology shift or a new competing offer only after it has already lost ground.
Concrete example
An innovation team spends two hours a week on structured monitoring of new generative AI use cases in its industry.
Related notions
Competitive intelligenceMarket analysisTrend forecasting
Related terms
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